Business Chronicles
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Read more: SCAJ2024 - A Journey into the Heart of Specialty Coffee Innovation
SCAJ2024 - A Journey into the Heart of Specialty Coffee Innovation
SCAJ2024: A Journey into the Heart of Specialty Coffee Innovation
Attending SCAJ2024 in Tokyo was an eye-opening experience that pushed the boundaries of how we at Coffee Analytica view coffee. Despite busy schedules and limited preparation, we embarked on our first trip to Japan to immerse ourselves in Asia's largest specialty coffee exhibition.
While the south hall showcased familiar coffee origins, the west hall was where the magic happened. Over 300 businesses presented cutting-edge brewing gear, barista tools, and innovative techniques. The Japanese "Omakase" coffee brewing style stood out—similar to the art of sushi-making, this method treated coffee brewing as a ritual, every step filled with precision and pride.
We also witnessed the World Barista Championship Japan 2024, where competitors showcased techniques and creativity far beyond what I had seen in Melbourne. To me, the Japanese coffee scene is like composing symphonies—each brew is a delicate, intricate masterpiece, compared to Australia’s more natural, yet high-quality soundscape.
Our mission at Coffee Analytica has never been clearer: we aim to bridge the gap between East and West, blending Japan's artistry with Australia’s bold simplicity. Through this journey, we hope to inspire new ways to enjoy and appreciate coffee on a global scale.
Stay tuned for more insights and innovations inspired by SCAJ2024!
Read more
Business Chronicles
-
Read more: SCAJ2024 - A Journey into the Heart of Specialty Coffee Innovation
SCAJ2024 - A Journey into the Heart of Specialty Coffee Innovation
by Coffee Analytica Team
SCAJ2024: A Journey into the Heart of Specialty Coffee Innovation
Attending SCAJ2024 in Tokyo was an eye-opening experience that pushed the boundaries of how we at Coffee Analytica view coffee. Despite busy schedules and limited preparation, we embarked on our first trip to Japan to immerse ourselves in Asia's largest specialty coffee exhibition.
While the south hall showcased familiar coffee origins, the west hall was where the magic happened. Over 300 businesses presented cutting-edge brewing gear, barista tools, and innovative techniques. The Japanese "Omakase" coffee brewing style stood out—similar to the art of sushi-making, this method treated coffee brewing as a ritual, every step filled with precision and pride.
We also witnessed the World Barista Championship Japan 2024, where competitors showcased techniques and creativity far beyond what I had seen in Melbourne. To me, the Japanese coffee scene is like composing symphonies—each brew is a delicate, intricate masterpiece, compared to Australia’s more natural, yet high-quality soundscape.
Our mission at Coffee Analytica has never been clearer: we aim to bridge the gap between East and West, blending Japan's artistry with Australia’s bold simplicity. Through this journey, we hope to inspire new ways to enjoy and appreciate coffee on a global scale.
Stay tuned for more insights and innovations inspired by SCAJ2024!
Read more