Most of the value in coffee marketing doesn’t sit with influencers. It sits with everyday drinkers posting casual snaps and stories. When organized, this long-tail content could outperform influencer campaigns by 5 - 10x in reach per dollar.

Most of the value in coffee marketing doesn’t sit with influencers. It sits with everyday drinkers posting casual snaps and stories. When organized, this long-tail content could outperform influencer campaigns by 5 - 10x in reach per dollar.